THE VIDEOS

The music videos from Born This Way not only captivate with their stunning visuals and creative concepts, but also reinforce the album’s powerful messages of self-empowerment, inclusivity, and love. Each video is a visual exploration of Lady Gaga's artistic vision, featuring bold themes of transformation, freedom, and self-expression. From the dystopian world of "Born This Way" to the enchanting and surreal story in "Yoü and I," Gaga’s music videos have cemented her status as a trailblazer in the pop music landscape.

"Born This Way" received multiple accolades for its groundbreaking direction and its ability to address important social issues, winning awards for Best Music Video and garnering nominations at prestigious events such as the MTV Video Music Awards. "Yoü and I" was similarly celebrated for its innovative approach, combining glam rock and surrealist aesthetics, while also adding a narrative layer that showcased Gaga’s artistic versatility. Beyond the awards, the videos have become cultural touchstones, providing anthems for the LGBTQ+ community and offering a visual representation of the freedom and acceptance celebrated in the album. These videos are not just a showcase of pop music, but a visual extension of Lady Gaga’s message of unity, love, and individuality.

Explore the profound impact of Born This Way through its iconic music videos, and immerse yourself in the visuals that helped define an era of music and activism.

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BORN THIS WAY

In the Born This Way music video, Gaga depicts the birth of a new race — a race that embodies boundless freedom, free from prejudice and judgment. The video is a striking visual journey that showcases Lady Gaga’s transformation and her vision of a world where individuality and acceptance reign. With elements of sci-fi and surrealism, the video explores themes of self-expression, identity, and liberation. As Gaga herself declares in the video: "And thus began the beginning of the new race. A race within the race of humanity. A race which bears no prejudice. No judgment. But boundless freedom." Here, you can also view an alternative version containing behind-the-scenes footage from the album’s photoshoot.

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JUDAS

The Judas music video, directed by Lady Gaga herself, was highly controversial, featuring biblical and religious imagery. It explores themes of betrayal, love, and the struggle between good and evil. The video showcases Gaga's strong visual storytelling and earned praise for its bold aesthetic, with references to both pop culture and religious narratives. The single reached the top 10 in several countries and was a defining moment of Gaga’s provocative artistry. Gaga first teased the video and the song on her Gagavision series, which you can check here.

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THE EDGE OF GLORY

For the "The Edge of Glory" we see Gaga performing on the streets of New York City, with powerful imagery and an emotional connection to her late grandfather, who is referenced in the song’s lyrics. The video’s was planned to be somtehing else, but Gaga changed it last time and turned it into this simple yet impactful video, which are complemented by a powerful saxophone solo from Clarence Clemons, marking the final music video appearance of the legendary E Street Band saxophonist before his death.

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YOÜ & I

In Yoü and I, Lady Gaga takes viewers on a journey into her alternate personas, including the creation of a mermaid version of herself, and a love story involving her "husband," portrayed by actor Taylor Kinney. The video features a striking combination of glam rock and surrealist visuals, portraying themes of love, self-expression, and the search for true identity. You can check here some of HAUS OF Ü fashion films she did to promote the song with artists and photographers Inez & Vinoodh, showcasing Gaga’s commitment to fashion and art in a way that complements the song’s bold narrative.

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MARRY THE NIGHT

In Marry the Night, Gaga offers an introspective look at her life and rise to fame. The video is a cinematic narrative that blends a surreal sense of drama with a fierce, empowering tone. The video’s visuals, which include elements of dance and fashion, are a reflection of Gaga’s personal struggles and her determination to overcome obstacles, portraying a narrative of resilience and triumph.