btw album cover

THE ALBUM

Released on May 23, 2011, Born This Way is more than just an album; it represents a cultural movement that redefined pop music and its relationship with social issues. Lady Gaga’s third studio album debuted at number one on the Billboard 200, breaking records and selling over a million copies in its first week. The album is celebrated for its eclectic mix of genres, seamlessly blending dance-pop, glam rock, and electronic music into a vibrant sound that captivated audiences worldwide.

Over a decade later, the album's legacy continues to inspire artists and fans alike, cementing Lady Gaga’s place as a pioneering figure in modern pop culture. Through its infectious beats and powerful messages, Born This Way remains a touchstone for celebrating individuality and championing love in all its forms.

To fully immerse yourself in the Born This Way experience while exploring our site, don't miss the special playlist waiting for you in the footer. Let the music set the tone as we celebrate individuality, love, and self-expression together. Let's honor who we are with Born This Way!

TRACKLIST

No.001
MARRY THE NIGHT

No.002
born this way

No.003
GOVERNMENT HOOKER

No.004
judas

No.005
AMERICANO

No.006
HAIR

No.007
SHEIßE

No.008
Bloody Mary

No.009
black jesus † amen fashion

No.010
BAD KIDS

No.011
FASHION OF HIS LOVE

No.012
HIGHWAY UNICORN (ROAD TO LOVE)

No.013
Heavy Metal Lover

No.014
electric chapel

No.015
THE QUEEN

No.016
Yoü & I

No.017
THE EDGE OF GLORY

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“The more excessive Gaga gets, the more honest she sounds.”

3/5 stars
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“Gaga wields hype like a weapon, defying pop norms with every beat and lyric.”

8/10 stars
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“Born This Way isn’t just loud; it’s joyfully excessive, packed with fierce individuality.”

4/5 stars
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"Born This Way is proof that, for better or worse, Gaga is guided by her own compass."

4/5 stars

THE PROMOTION

While accepting the Video of the Year award for "Bad Romance" at the MTV Video Music Awards, Gaga announced the album's title before declaring that she promised she would reveal it if she won that award. This revelation was followed by Gaga singing a few lines from the title song: "I'm beautiful in my way, 'cause God makes no mistakes; I'm on the right track baby, I was Born This Way."

Given as a Christmas "gift" to her fans, Gaga announced via Twitter the release dates of the album and its lead single at the stroke of midnight on New Year's Day 2011. Supplementing this announcement came a black-and-white photograph in which Gaga is "nude from the waist down, with her hair blowing about, and sporting a jacket with [Born This Way] emblazoned in what looks like bedazzled jewels."

In a further atypical manner, she released the complete set of lyrics to "Born This Way" on her official Twitter page in late January 2011. The names of the five songs that appear on the album were revealed in the March 2011 issue of US Vogue.br

On September 29, 2010, during Paris Fashion Week, Lady Gaga provided the soundtrack for the Mugler fashion show. The runway was accompanied by a mix of songs, including "Born This Way" and other unreleased tracks from the album, giving fans an early preview of what they could expect from her new sound.

On May 18th, UK fans were able to listen to previews of every song on the standard edition album via Metro.co.uk. It was the first and only place to get a sneak peek of all the songs before the album's release.

btw album cover
btw album cover

BTW: Reimagined

Born This Way The - Tenth Anniversary is a special edition of the album in a new 2CD packaging. The first disc includes the fourteen original songs from standard album. The second disc, Born This Way: Reimagined, includes reimagined versions of six songs by artists who both represent and advocate for the LGBTQIA+ community. The Tenth Anniversary edition was digitally released on June 25, 2021 by Interscope and Streamline Records. Gaga originally announced that the edition would be released on June 18, however, it was delayed by a week due to unknown reasons. The physical edition was released on September 3, 2021.

On May 28th, 2021, five days after the tenth anniversary of the original album, Gaga announced this new edition. A rendition of "Judas" by American rapper Big Freedia was released as the first single on the same day. Exclusive merchandise celebrating the album's tenth anniversary was also announced. Three more singles were released prior the album's debut, "Born This Way" (The Country Road Version) by Orville Peck on June 4, and "Marry the Night" by Kylie Minogue on June 11, and "The Edge of Glory" by Years & Years on June 22. On June 8th, 2021, Haus Laboratories, launched the "Bad Kid Vault", a limited-edition makeup box set including 16 products.

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Here’s a link where you can listen all the incredible covers of the Tenth Anniversary re-imagined project. Celebrating the album’s timeless impact through diverse interpretations by talented artists. Check it out!

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